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House of Hello Kitty' opens in Tokyo to Benefit Earthquake Relief
Jun 29, 2011 03:45 PM EDT
Attention Hello Kitty fans and lovers of all things sparkling and glittery: the world-famous Kitty has teamed up with Austrian crystal brand Swarovski for a special 'House of Hello Kitty' event at Omotesando Hills in Tokyo.
Personalities supporting the event include model Ai Tominaga, prop stylist and flower master Musubi Aoki, flower artist Makoto Azuma, food artist Ayako Suwa, art director Rikako Nagashima, and costume designer Kodue Hibino. In addition, members of the K-Pop group KARA and the J-Pop singer ICONIQ were expected to be at the 'House of Hello Kitty' opening party, lending their support as well.
From Thursday, June 30th to Monday, July 10, 'House of Hello Kitty' visitors can participate in an "art object rally" and enter a specially designed Hello Kitty room, as well as purchase 31 Swarovski crystal-adorned Kitty goods - all to benefit the Japanese Red Cross Tohoku earthquake relief.
Popular self-serve frozen yogurt chain Yogurtland announced that it will partner later this month with Sanrio, whose most popular brand is Hello Kitty.
The Anaheim-based frozen yogurt chain plans to feature special Hello Kitty spoons and cups in stores later this month to celebrate the partnership, said Larry Sidoti, the chain’s vice president of development and operations. Yogurtland will also feature Hello Kitty merchandise in some of its stores.
“There’s a lot of cultural compatibility between the two companies—especially in business practices,” Sidoti said.Yogurtland, which operates 130 shops, will host a launch party to celebrate the partnership at its Beverly Connection store in Los Angeles on July 20. Stay tuned for more details.