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available at sanrio japan
Tom Sachs is probably smirking right now, he's not one to be shy about provocation. Like the time he substituted Hello Kitty for the baby Jesus in a 1994 Barneys Christmas window. The bronze fountains are featured at the Lever House's public ground-floor exterior space at Gordon Bunshaft's Modernist Park Avenue tower. Tom Sachs' works, including Hello Kitty and friends, was unveiled in May 2008 and will remain in New York until September 6, when it will move to Paris and open there in October.
Sachs describes Hello Kitty as a "pure merchandising icon" with "an almost Buddhist sense of nothingness." With water spilling from their eyes, the fountain figures are weeping into pools of their own tears.
"She's a pure merchandising icon," explains Tom Sachs. "Hello Kitty is universal. The purity makes her a great vehicle for understanding the truth in our lives. They'll be up all summer so the children of New York City can enjoy the fountain [where water pours from kitty's eyes!]." He continues to say Hello Kitty has "an almost Buddhist sense of nothingness." There will be a multitude of items available in this adorable line, including but definitely
not limited to: scarves, purses, stationary, stuffed dolls, etc. Sanrio plans for items to
cost between 315 yen and 18,900 yen, which is approximately $3.00 - $200.00.
Sanrio chose London as Hello Kitty's hometown as British influence was very strong and popular during the time when Hello Kitty first hit the seen in Japan (mid 1970s). During that time period, the Japanese greatly admired the English and British-influenced items were very popular. Hello Kitty goes back to her roots with the tartan line this September. Hello Kitty's birthday is actually November 1, but the line will debut in September.
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