Moffy currently publishes and distributes Hello Kitty and other Sanrio characters mobile content in Singapore, Malaysia, Thailand, Indonesia, Laos, Cambodia, and Vietnam.
Hello Kitty's Birthday Surprise has been exclusively launched on the MaxGames community in Malaysia, and features 2 game modes, Story and Tournament. The story mode allows players to collect only the amount of ingredients needed in order to proceed to the next round. In the tournament mode players attempt to collect as many ingredients as possible to obtain a high score to upload.
"Hello Kitty's Birthday Surprise was developed under cooperation between Moffy and Ozura. The game provides fans with an extraordinary gaming experience that encapsulates the character's attitude and style. Upon launching, we're hoping to capture the attention of Maxis subscribers," stated H.E.Mah, Ozura's Chief Marketing Officer.