

available @ sanrio.com
For the die-hard HKO fans, Sanrio Digital is offering a collectible Hello Kitty Online Premium Edition available at retailers across the U.S. and Canada. Hello Kitty Online Premium Edition comes in an adorable box dabbed in pink and black. The box includes:
The Hello Kitty Online Premium Edition is available now at retailers across U.S. and Canada for $19.99, and will be coming soon to Europe! Hello Kitty Online game cards will launch at key retailers beginning in a few weeks’ time.
Before the Hello Kitty purse went on sale, Sanrio, originally a silk company, was looking to create characters to appear on "gifts". Whether it be souvenirs or visiting friends, gift giving is an important part of Japanese culture. By creating its own character, Sanrio would not have to rely on popular licensed characters like, say, Mickey Mouse.
Sanrio took a page out of the Disney handbook, but did Walt and co. one better. Sanrio created Hello Kitty pencils, pencil cases and stationary. Unlike Mickey Mouse, the character existed largely out of a comic strip and animation context. Hello Kitty might be a character, but it's a character brand.
By 1977, Kitty-chan did get her own anime and later her own video games. Disney has not hesitated to put its characters on products. Sanrio, however, has been incredibly aggressive — bold, even. Branding is how Kitty-chan's popularity spread. Sanrio licensed the character out for everything from washing machines to wine, from panty liners to "massage wands" and from toasters to Hello-Kitty branded airplanes. The company has taken a very progressive look at products. Disney has been far more reserved about more mature products.
Hello Kitty has not stopped at products, but has expanded on to high fashion.
The plethora of licensed products act as commercials for Hello Kitty. And while Sanrio does not usually run television commercials itself, the company is more than happy to have its characters act as corporate pitchmen. Hence, Hello Kitty's latest collaboration: Monster Hunter.
Hello Kitty items will appear inside Capcom's upcoming Monster Hunter PSP spin-off Monster Hunter Diary: Poka Poka Airu Village. The game gets Hello Kitty, an iconic Japanese character, and Sanrio gets more free advertising for its character. It's the same reason why Hello Kitty was licensed for Universal Studios Japan. Hello Kitty isn't a Universal Studios character per se (she already has her own theme parks), but Japanese people like Hello Kitty. And Sanrio likes the publicity. And the next tie-up will do the same for Hello Kitty, and the next and the next and the next...
from Kotaku
BOCA RATON, Fla., Oct. 20, 2008 (GLOBE NEWSWIRE) -- Empire Interactive, an international publisher and developer of interactive entertainment software and a unit of Silverstar Holdings (Nasdaq:SSTR), will release the highly anticipated Hello Kitty: Big City Dreams for Nintendo DS(tm) on November 11, 2008. The title will be distributed by Atari, Inc. in North America under the terms of an exclusive, multi-year distribution deal between Atari and Empire Interactive which was signed in August 2008.
Hello Kitty is the pop culture icon from Sanrio Co, Ltd, the company founded on the concept that a small gift can bring a big smile to a child of any age. Sanrio fans will soon be able to take on the role of Hello Kitty as she sets out from her beloved home in Sanrio Town and begins a new adventure in The Big City. It's in players' hands to help Hello Kitty get from her small starter apartment into her dream penthouse by playing mini-games, making friends, and earning friendship points. Hello Kitty: Big City Dreams has an ESRB rating of "E" for "Everyone".
Hello Kitty: Big City Dreams offers two unique, yet complementary styles of play: exploration and mini-game. Exploration mode offers players the chance to take control of Hello Kitty and explore a 3D city, complete with streets, buildings, shops, neighborhood characters, and public transportation that Hello Kitty can ride. Different locations within the city will trigger a variety of mini-games for Hello Kitty to play. Completing these mini-games will earn friendship points which Hello Kitty can then use to ride the bus or train, purchase new outfits and items, decorate and customize her apartment, and progress in her journey. In order to keep her friends happy, Hello Kitty will have to stay in touch by checking her mail frequently.
"From the graphics and game play to the colors and characters, we have gone the extra mile to ensure that Hello Kitty's first 3D adventure on DS exceeds the expectations of our audience," said Karim Farghaly, vice president of sales for Empire Interactive. "The quality and variety of the mini-games, which all feature scaling difficulty, ensure that fans of Hello Kitty and fans of handheld adventure games in general will all find ample reason to enjoy Hello Kitty: Big City Dreams."
"Hello Kitty: Big City Dreams brings together some of Sanrio's most lovable characters in a fun interactive 3D environment," says Yat Siu, CEO of Sanrio Digital Ltd. "Sanrio fans are sure to enjoy navigating their favorite characters from one adventure to the next."
Sanrio Digital's "Hello Kitty Online" accepting players for closed beta
Hong Kong - February 13, 2008: Sanrio Digital (www.sanriodigital.com) today announced the closed beta launch of "Hello Kitty Online", a Massively Multiplayer Online Role-Playing Game (MMORPG) based on the famous Sanrio characters. Hello Kitty Online allows players to explore and adventure in Sanrio's fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power.
Players for the closed beta version are invited to apply at the official game site (www.hellokittyonline.com) or community site (www.sanriotown.com) and experience Hello Kitty Online in advance of the game release expected in the second half of 2008. Targeting female players from their pre-teens to twenties, Hello Kitty Online is the first installable MMORPG to set its sights on this demographic profile.
Hello Kitty Online is fully integrated with official Sanrio portal Sanriotown.com, which utilizes blogs, email, video sharing, Sanrio merchandise sales and more to create a digital and social experience accessible at any time. Players of Hello Kitty Online can extend their game experience on Sanriotown.com by interacting with other players, purchasing upgrades for their in-game characters, etc.
In addition to the standard MMORPG features such as customizable avatars, guilds, skill systems, and player economy, some of the outstanding Hello Kitty Online features include:
Moffy currently publishes and distributes Hello Kitty and other Sanrio characters mobile content in Singapore, Malaysia, Thailand, Indonesia, Laos, Cambodia, and Vietnam.
Hello Kitty's Birthday Surprise has been exclusively launched on the MaxGames community in Malaysia, and features 2 game modes, Story and Tournament. The story mode allows players to collect only the amount of ingredients needed in order to proceed to the next round. In the tournament mode players attempt to collect as many ingredients as possible to obtain a high score to upload.
"Hello Kitty's Birthday Surprise was developed under cooperation between Moffy and Ozura. The game provides fans with an extraordinary gaming experience that encapsulates the character's attitude and style. Upon launching, we're hoping to capture the attention of Maxis subscribers," stated H.E.Mah, Ozura's Chief Marketing Officer.
source::gamesondeck.com
As the title suggests, “Hello Kitty no Oshare Party: Sanrio Character Zukan DS” is packed full of info about your favourite Sanrio characters.
There are over 300 characters who are profiled in this title with info such as their birthdays and favourite food. Once you’ve read up on all this information you can test yourself with a quiz. There are also 5 mini games available including jigsaw puzzles, spot the difference and memory tests. By beating these games you can earn yourself points for buying new items to dress up Hello Kitty with.
Wireless mode allows friends to play the mini games in VS mode, exchange messages and send over the Hello Kitty that they’ve customised. Besides that, the game can also tell the player’s fortune for the day and reward you with a stamp for playing for the day.
Watch out for the Sanrio compendium on July 26th.