PUBLISHING MONTH: Hello Kitty mag to go monthly
Tremendous response to first issue means print title to change frequency from September.
The publisher of the official Hello Kitty magazine in the UK has reported a phenomenal response to the first issue of the publication.
The magazine hit newsstands last month, with Granie and Partners saying that the editorial team has already received over 500 letters and emails from its tween audience.
The reaction has been so strong, in fact, that from September the magazine - currently being published bi-monthly - will switch to a monthly frequency. Circulation will also rise from the current 60,000 copies to 75,000 copies to cope with the demand.
Each issue comes with a free gift - the first came with a Hello Kitty plush toy - and includes a mix of celebrity and fashion news, competitions, horoscopes and cooking tips.
The next issue of Hello Kitty magazine will hit newsstands on May 7th.